Digital Marketing-Basic

TDXDM-101


40 Hours

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Course Outline

This course provides a comprehensive guide of how computer interfaces operate, including both desktop and mobile platforms, and how to obtain the best possible user experience when working with them. The course covers work methods, practical tools, informational enrichment and exercise workshops.

Objectives When completing this course, participants will be able to: - Deep understanding of the different types of marketing - Providing hands-on practical understanding and learning of the marketing platforms. - Equip the participants with a Tools set to succeed in the organic marketing processes. - Acquisition of a set of methods of digital marketing capabilities, including business analysisin a digital aspect. - Upon successful completion of the course assignments as required, graduates willreceive a digital course graduate certificate

Upcoming
Meetings

There are no upcoming meetings for this course.
Contact us to schedule this course, which will be customized specifically for your organization.
info@hackerupro.com

Modules

Introduction to Digital marketing - review of leading advertising
  • What is Digital Marketing
  • 7 Types of Digital marketing strategies
  • What are the differences between organic marketing and paid marketing?
promoting websites to the top of Google search results page
  • What are Internal links and how they work?
  • What are External links and how they work?
  • Meta Tags: Technical SEO 101
  • How to Build Your Website Architecture for SEO
Social Networks- how do advertising systems work?
  • How to Manage communities on Facebook
  • Social Media Advertising for Your Business
  • Advertising to targeted audiences
  • The Facebook Pixel: What It Is and How to Use It
  • How To Advertise on Instagram
Marketing writing and copywriting
  • Basics of Marketing Writing and copywriting
  • Content Research 101: a roadmap for creating great content.
  • Creating Headings and subheadings
  • Write the Benefits
  • How to use Social Proof in Marketing

Prerequisites

  • Since the course is an introductory course aimed at equipping the participants with broad basic knowledge, this course has no requirements for prior knowledge or experience.

Upcoming Meetings

There are no upcoming meetings for this course.
Contact us to schedule this course, which will be customized specifically for your organization.
info@hackerupro.com

Target Audience

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    • Israel
    • Poland
    • USA
    • India
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